The Challenge:
How do you convey the thrill of a new tire’s performance for an audience driven by adrenaline?
After a century of making tires, Goodyear wanted to name their newest sports tire after something human– namely the Eagle Exhilarate.
They wanted a campaign that matched the jolt of joy that came from feeling the power of performance after each turn.
Unleash your drive
It became more than a product tagline. It was an invitation to our audience to see what these tires could do. It also became a trademarked tagline.
Product Video
Retail Posters