SHOPPER ACTIVATION
How does a legendary brand make a splash as the first official spirit of the NBA?
The challenge:
You give fans unprecedented access to the legends of both brands.
We created all promotional materials leading up the weekend including print, social and digital touch points.
Social
We also created all of the event assets used during the event experience including a Jack Daniel’s NBA locker room, a Jack Daniel’s basketball drills course.
I’ve worked on dozens of shopper activations for Jack Daniels, Coca-Cola, Goodyear and many other brands.