Making the Best Even Better
Note: For maximum impact, this campaign is best viewed on desktop.
The Challenge:
How does a niche brand find a wider audience in the digital wilderness?
Celebrate the brand spirit.
Craft a manifesto that advances the brand’s identity, voice and personality while remaining true to its roots.
Distill the emotional truth
Create a tagline that deepens the emotional connection with customers by appealing to their sense of exploration and possibility.
Create new standards for the stories of tomorrow
Inside every social post was a story–an adventure in living life to the fullest. We built out robust guidelines that ensure consistent application in every touchpoint by multiple creators over the years ahead.
