A smattering of work.
Mack Trucks Let Nothing Stop You.
Video Password: MackLNSY
Fusion Academy is a premier in-person school that specializes in building specialized curriculums around students for one-to-one instruction.
Months before the pandemic started, they approached our team and asked us to build a brand and website that fit their curriculum for a specialized online version of their unique brand of education.
This included a full site build from the ground up, including site IA, total content strategy, copywriting, and video tutorial work.
Winner MUSE Awards Gold Winner 2021
Best Made was acquired by Duluth Trading Co. and they asked us for help with a brand video that reflected the adventurous spirit of their audience. We also updated their logo design and created a new tagline for the brand.
They liked it so much, they asked us to create a digital campaign for their Fall / Winter Collection which included a smart TV spot and Instagram ads.
You can view more of the work here.
In 2018, Jack became an official sponsor of the NBA. To celebrate our partnership, we came up with a shopper-focused sweepstakes that sent two lucky winners and five of their friends to the distillery with NBA legends, Mugsy Bogues and Robert Horry. The campaign included a launch at the 2019 NBA All-star game, shopper and digital messaging, an aggressive email campaign and more.
It’s often said the fastest way to Tennessee is through a sip of Jack Daniel’s.
We delivered the Jack Daniel’s AR experience when Jack wanted to help field reps bring their brand story to life,
Four sides of the bottle. Four distinct stories. One unique experience that highlights the artistry and craft behind the #1 whiskey brand in the world.
Click on the video at the bottom to go through all four sides of the story.
These days, college isn’t just a destination. It’s a stepping stone. To help high schoolers navigate the difficult process of picking a school, we stopped asking what degree they wanted and started asking where they wanted to go.
It’s a subtle twist on approaching admissions. But an effective one.
I was in on the ground floor and helped ideate some of the more interesting features.
2018 AD Club New England Hatch Award Winner
Regis University wanted to stay in contact with adult prospects without being too grabby.
So we gave them The Rocky Mountain Beard Scratcher. A monthly email campaign dedicated to all the things professionally preposterous with a touch of Regis at the end. Open rate averages at 43%.
AD CLUB | CT - GOLD WINNER 2016- Consumer Email Campaign
UPCEA GOLD WINNER 2015 - Content Marketing
You can read some of the articles below.
Getting your cape caught in the elevator door
More available upon request
We help kids be good poopers.
In 2016, we decided to harness my wife’s extensive years of childcare expertise into Parent Like a Pro.
Specifically, she helps parents navigate the potty training process. We’ve developed the brand and all communications for clients and have helped over 100 kids and families navigate the process of ditching the diapers.