Digital Influencer Campaign
#Mackonomics
featuring Jamie Hagen
While the name Jamie Hagen might not be a household name, in the world of long haul trucking, the man is a legend of logistics.
The Challenge:
How do you prove a pillar of efficiency for the people who matter most?
In highway hauling, efficiency is everything.
And in the Twitterverse, Jamie Hagen is the king of pinching pennies from every gallon.
To get the world out about Mack’s new high efficiency MP8HE engine and HE+ aerodynamics package on the 2021 Mack Anthem, we made Jamie Hagen a brand ambassador to get the word out.
While +40k followers across social channels may not sound like a lot, his audience consisted of our primary targets of drivers, owners and corporate CEOs who took his love of all things efficiency and Mack performance to heart.
Jamie “Hell Bent” Hagen
Owner / Operator of Hell Bent Logistics
Jamie put the word out on all platforms that the savings were real.
Our print and banners flexed messaging for different audiences and drove traffic to oru pages and #canpaign.
Campaign Landing Page
Sticky nav included our highest performing CTA to follow users down the page as they scrolled.
Our campaign LP put the big messages upfront.
“Calculate Savings” CTA jumped users down the page to our interactive savings calculator.
The client created a video that was terrible but had to be included.
We put Jamie’s social feed on the page to show the proof was in the driving.
All the engine improvements listed out to show just how smart the engine’s engineering was.
Key messages of the aero improvements were drawn out for all to see.
We created an interactive fuel savings calculator for users to see how much they could save with the new efficiency package.
Campaign Results
Creative Direction,
2021
#Magazine
Stylist, 2022
SQSP launch
Stylist, 2020
Editorial Collection
Associate Stylist,
2019
Quinn Issue No.2
Associate Stylist,
2020
Quinn Issue No.1