Goodyear UltraTerrain Launch
with
Ryan Blaney
Goodyear needed a way to launch their brand new on-road / off-road tire to an audience that loved both.
We partnered with Discount Tire’s NASCAR driver Ryan Blaney to get the word out.
We worked with Ryan to capture some muddin’ on his farm in Ohio and captured the scenes for his Instagram followers and across Goodyear’s channels.
Click on the images below to see the final posts.
