GOODYEAR
Influencer Product Launch
The Challenge:
How can a NASCAR driver connect with an off-road audience?
To launch their brand new on-road / off-road tire Goodyear asked us to partner with NASCAR driver Ryan Blaney and his team to get the word out.
We portrayed him as a man outstanding in his field.
While Ryan was known as a master on the track, his love for off-roading ran deep.
We worked with Ryan his team to capture some muddin’ on his farm in Ohio and captured the scenes for his Instagram followers and across Goodyear’s channels.
Share the fun.
We drafted clips and content for his 132k followers.
Click on the images below to see the final posts.
