Gonzaga Website
How do you make a university’s website inspire global action?
The higher education space is hyper-competitive. That means, more than any other category, the first impression is everything.
If your website is boring, chances are, the experience is too.
They wanted to make sure their mission was loud and clear.
For Zags, changing the world started within.
As a Jesuit University, Gonzaga’s mission meant everything. Our clients wanted a website that showcased that the people who attended Gonzaga were the people who were changing the world.
We called it, “The Passion Finder”
We adjusted their approach towards content from the traditional, “What do you want to study?” to one that asked, “What do you want to be?”
From there, we positioned Gonzaga’s programs to show how students can change the world–with Gonzaga’s help.
Suddenly, the experience became an introspective one–with pathways to every passion.
So we shifted the conversation.
We shared a glimpse of what life on campus was really like.
For students, a vibrant and active campus was more appealing than teachers in classrooms.
We brought campus life front and center with quick access to event calendars, programs with power, and a vibrant instagram feed.
We shared life in living color.
Lastly, we added an interactive map based on alumni stories from around the globe, showing potential students exactly where a degree from Gonzaga can take them.
