Digital Transformation
ASCM
The Association of Supply Chain Managers was going through a massive mindset shift.
After 60 years as the globally-recognized institution for certifying supply chain managers, they wanted to become the certifying authority for Fortune 500s.
Similar to LEED certification, ASCM wanted to be the symbol for ethical, sustainable, and efficient global supply chains.
The Challenge:
How do you transform a 60-year-old niche nonprofit into a global consultancy for Fortune 500s?
Their digital presence was scattered across 5 distinct websites, serving different needs for different audiences. And none of them were their new target.
We had to start from scratch.
