MACK TRUCKS
Refuse ABM Campaign
The Challenge:
How do you convince an entire industry that it’s time to change everything?
The refuse industry is notoriously resistant to change. The job is defined by doing the same thing day in and day out. So launching the world’s first electric garbage truck needed to make more than a big statement. They needed an industry-wide revolution.
Lead the charge.
As the #1 selling truck for years, the Mack LR was the perfect product to start the EV revolution.
With the launch of the LRE, we had to ensure our targets knew this wasn’t just an electric truck built for refuse.
It was a refuse truck built for electrification.
Tell the whole story.
The product launch landing page needed to do more than showcase the features of the new truck. It had to show our targets that we were their partners for everything they needed to make the leap to EVs.
Cover the targets.
Social and digital placements blanketed targets with primary and retargeting message and hit them where most likely to be- on their phones.
“This has been the best refuse campaign we’ve ever done. It says everything we need to say and more about our product and our partnerships. We’re very happy with both the work and the results we’re seeing.”
-Client Product Lead