HealthEquity
The Benefits of Tomorrow.
Immersive Brand Experience / Brand Storytelling / Interactive Digital / Set Design / Event Video / Content Strategy
The Challenge:
How do you help investors see your vision for the future?
As the #1 health benefits provider in the nation, HealthEquity lives at the forefront of delivering better benefits experiences.
To help investors understand their goals, HealthEquity wanted to share their vision of a more connected benefit experience through an immersive storytelling experience.
Over their two-day event, we delivered a interactive experience that walked through all aspects of their vision
Insight:
When you live in the story, you understand the vision.
We created an event as big as their vision.
Three interactive client persona touchscreen experiences. Two immersive, interactive set exhibits. Twelve interactive customer persona touchscreen experiences. Nine interactive client touchscreen experiences. Two talking heads videos. And a massive interactive touchscreen outlining how APIs and AI can build better benefits experiences for all.
Results
As a result of the immersive experience, HealthEquity’s CMO won the 2024 MarCom Innovative Marketer of the Year award, using our exhibit as their submission.
“Thanks to our fantastic agency parters, our exhibit came to life – on time, on budget, and at a quality far exceeding my wildest dreams.”
-Tia Padia, HealthEquity CMO